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Our culture and values

Our customers are our priority

We value all our stakeholders and work hard to provide exceptional service to them all, including policyholders, trustees and corporate sponsors. We listen and are responsive to their requirements.

PIC has a culture that we are proud of, one that we have nurtured and that has evolved as the Company has grown to be a leader in a dynamic and important industry. An industry that is responsible for channelling billions of pounds into the UK economy and one which our diverse and talented employees are proud to work in.

At the end of 2023, we launched our new values: resilient, adaptable and loyal. These values represent how we enact our purpose and the underlying principles of our culture, or PIC’s way of doing things, and synthesise them into simple and straightforward ‘rules of behaviour’.


No matter what comes our way, we can handle it. We do this by managing risk to provide long-term stability and financial security for our customers. Our strong, conservatively managed balance sheet and low-risk portfolio ensure resilience against difficult economic events.


PIC is capable of thriving in a changing environment, doing things differently and evolving our business with innovative solutions and in line with client needs. We listen carefully and are not afraid to learn and challenge ourselves, and we go beyond existing ways of thinking to come up with innovative, personalised solutions.


Our policyholders are our customers for life, which is why our strong ethos around doing the right thing is so important to us. We invest in building lasting relationships, proving ourselves to be dependable and dedicated. We know the benefit of working together as a team. We respect, value, reward and nurture our people.

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