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Citizen Gain: Creating social value that lasts

  • Social value
  • Thought leadership

PIC’s new thought leadership paper, 'Citizen Gain' gives insights into how and why creating social value for local residents can help unlock more housing and infrastructure projects across the country.

The UK is currently not building enough houses or bringing forward enough infrastructure projects to invest in, such as new reservoirs, to ensure continued economic growth and productivity gains. Whilst both planning and regulatory reform are regularly discussed as key planks of the strategy to get Britain building, there remains considerable local resistance to new development.

'Citizen Gain', which draws on insights from 50 organisations across the country, including local authority leaders, mayoral offices, planning experts, and community groups, concludes that genuine engagement and tangible social value built into projects from the outset, rather than retrofitted later in the process, is a critical component to progress development and planning consent, not a hinderance to it.


PIC has invested £15 billion so far in UK housing and infrastructure as it seeks the secure, long-term cashflows it needs to pay the pensions of its 400,000 policyholders over coming decades.

PIC’s own investment strategy integrates social value from the outset of each project, quantifying local economic, social and environmental outcomes and embedding community benefits through long-term stewardship. Flagship developments such as Millers Quay in The Wirral and First Street in Manchester demonstrate how this approach can deliver improved employment, education, green space and climate-resilience outcomes, as well as providing inclusive community-based living for tenants for the long term.

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